DOES PRE SAVING ON SPOTIFY COST MONEY FREE

These predictions are made according to the user’s activity on the platform and the general behaviour of people with similar tastes on the platform.

Predicted Interests: It helps the advertiser reach the listener based on Spotify’s intelligence of predicting close interests of the users.

A study about the genres, sub-genres, playlist, and podcast categories gives a glimpse of a person’s interests and helps direct ads.

Listening Behaviours: It helps the advertiser reach the listener based on their musical interests through advanced analysis.

Automotive, connected home, platform, mobile/device, Xbox etc., are some modes that define customer experiences and their reach.

Device and Connectivity: It helps the advertiser reach the listener across various devices to become a part of their day-to-day moments and experiences.

Age, gender and location are the key parameters here.

Demographics: It helps the advertiser reach the listener based on who they are or where they belong.

The key options can be classified based on: The platform offers various audience targeting options to the advertisers to filter and sort out the relevant listeners.

Is relevant and targets the listener in real-time.

Is tailored according to the listeners’ interest.

Spotify helps advertisers to reach and engage with their listeners across devices, moments and formats so that the message to be delivered: Making collaborative playlists with friends is another exciting feature on Spotify. Daily mix, weekly discovers, and the time capsule are some unique custom playlists curated by the platform for its users. In comparison, tailored playlists are those generated by the platform by tracking the user’s listening activity. Self-made playlists enable users to add their favourite songs and categorise them according to genres in different playlists. The platform allows users to access self-curated as well as custom-made playlists.

Playlists are the best way to organise music on Spotify. The platform also offers a range of podcasts themed educational, thriller, stories, lifestyle and wellness, news and politics, sports etc.

Users have access to tracks from over 5000 genres and sub-genres ranging from indie rock and hip hop to contemporary and classical.

DOES PRE SAVING ON SPOTIFY COST MONEY FREE

Users can then stream high-quality music and audio and video podcasts, with ads on the free version and ad-free on the premium version. The age demographics can be further explored through the following table: Therefore Spotify essentially finds the Gen Z and Millenials a lucrative segment for their offerings. The Swedish on-demand audio streaming service caters majorly to students and young professionals.Īccording to Statista, young professionals aged 25-34 contribute to the most significant user segment of Spotify, seconded by the student segment accounting for listeners aged 18-24. Users are the exclusive audience for Spotify they are the listeners and viewers of the labelled and original content available on the platform.Īdvertisers may be free or premium users, agencies, educational institutions, brands or businesses that use the platform to reach audiences and fulfil their objectives.Ĭontent creators are the podcasters and artists that create original content and air it online through the platform. Based on the purpose of usage, Spotify targets listeners, advertisers, and content creators.

Does pre saving on spotify cost money